The design concept stems from a simple yet evocative thought: eyewear alters how we see, and that phenomenon can be translated into architectural form. The architects explored how light bends, how oblique angles create moments of attention, and how grids help organise visual information. Oris grows out of these ideas. Angular forms guide circulation, subtly redirecting the body as though the space itself were adjusting the user's focus. Tilting surfaces and shifting planes introduce a sense of dynamism, allowing the boutique to feel young, sharp, and engaged without relying on overt theatrics.

Material choices were conceived as carriers of emotion and temperature. Wood, with its tactile warmth, settles the visitor into a sense of familiarity, grounding the store at entry. In contrast, the presence of steel, mirror, and concrete brings a cooler undertone to the space. The bespoke furniture is not introduced as standalone pieces. Each counter, light fin, display module, and partition is a continuation of the angled vocabulary that shapes the design.