Kapoor Opticals

Angular geometries sculpt a dynamic retail experience at this Eyewear store

Project Facts

  • Category: RETAIL INTERIORS
  • Location: Ludhiana, India
  • Area: 1,200 sq ft
  • Photography: Purnesh Dev Nikhanj

Project Overview

Imagining an optical store often conjures images of sterile white interiors and traditional display shelves. However, Kapoor Optical, an esteemed multi-brand establishment founded in 1963, sought to shatter these conventional expectations as the third generation took the helm of the business. Renowned for its thoughtfully curated luxury eyewear in Chandigarh, the brand endeavored to introduce a new standard of sophistication and style through its inaugural store in Ludhiana.

Spanning 1200 square feet, the store stands as a departure from the mundane, boasting futuristic and dynamic interiors highlighted by angular geometries. Cool-toned materials such as concrete and steel paint are complemented by the warmth of wood, creating a sophisticated material palette.

The optical showroom spans two floors, with the ground floor housing a collection of premium eyewear brands. Departing from conventional layouts, the ground level centers around a long angular counter finished in steel paint, adding a dynamic touch while facilitating free movement of visitors. Another island counter and an angled reception table complete the composition. Vertical planes seemingly dropping from the ceiling punctuate the interiors, doubling as light features that accentuate the island counters. Against a backdrop of angular shelves made from Ash-wood veneer, eyewear stands out, further enhanced by wood-look tiles that infuse warmth and luxury into the ambiance. Mirrors have been integrated on the walls at various intervals for selecting the eyewear with ease.

The first floor showcases an exclusive collection of ultra-premium eyewear brands, with the space designed to exude opulence and eccentricity. Zigzagging planes on the walls form triangular punctures, serving as display shelves finished with ash veneer and alternating with looking mirrors. These angular mirrors amplify the retail experience by providing a consolidated view of both the front and side aspects while trying on eyewear. To prioritize the display of exclusive pieces and ensure a comfortable browsing experience, plush rugs and lounge chairs have been introduced, inviting customers to linger and indulge in the luxurious ambiance.

Overall, the concept for Kapoor Opticals seamlessly merges functionality with design innovation, creating an immersive experience that celebrates the artistry of eyewear while elevating the retail journey for the discerning clientele.

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